SERV, short for Single-stage Earth-orbital Reusable Vehicle, was a proposed space launch system designed by Chrysler's Space Division for the Space Shuttle project. SERV was to be a single-stage to orbit spacecraft that would take off from the existing Saturn V complexes and land vertically at Kennedy for re-use.

The Self-Serv environment for Web services composition
Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services
Perry, C.: A customer-oriented new service development process. J. Serv. Mark. 16, 515-534
Understanding the ‘Service’ Component of Application Service Provision: An Empirical Analysis of Satisfaction with ASP Services
Orchelimum, Serv
Additional evidence on equity ownership and corporate value ☆
The Cost of Diversity: The Diversification Discount and Inefficient Investment
Increase in signal-to-noise ratio of > 10,000 times in liquid-state NMR
International Corporate Governance and Corporate Cash Holdings