n.a favorite saying of a sect or political group

同義詞：mottocatchwordshibboleth

[PID: the slogans of political parties].
How advertising slogans can prime evaluations of brand extensions
How advertising slogans can prime evaluations of brand extensions.
How advertising slogans can prime evaluations of brand extensions: further empirical results
Integrating HIV Prevention and Treatment: From Slogans to Impact
Persuasion and advertising English: Metadiscourse in slogans and headlines ☆
Environmental Principles: From Political Slogans to Legal Rules by Nicolas de Sadeleer, Oxford
Communicating CSR and Business Identity in the Chemical Industry through Mission Slogans.
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer ...